About me
(Aka am I a real person?)
Hi! This is Santiago.
In Japan
With my wife, Paula
At 24 I decided to quit my career as a corporate lawyer in Colombia and immigrated to a tiny town in Italy with my wife and two cats. Here’s what happened next…
2018-2020. I studied sustainable development and felt like my calling was saving the world. The problem? I was broke and needed to take care of myself first.
2020. I realized my #1 skill was writing, and my hobby was reading business & marketing books. Blending the two was what kickstarted my career as a copywriter.
2020-2021. I moved back to Colombia and had to start from scratch (despite having a Master’s degree). I got my first $5 dollar gigs on Upwork & Fiverr, and grew from there.
2021-2023. I became a very successful copywriter and marketing strategist, working with top digital marketing agencies in Europe and the US.
I also moved to Lisbon, Portugal with my family 🇵🇹
2024. I acquired my first eCom brand and became an investor.
2025. I started my own agency helping experts & B2B brands acquire customers at scale.
My big WHY is helping experts change lives, at scale. I've worked with over 400 companies at this point.
Certified By
Ad Creative Academy
The world’s first certification program that bridges the gap between traditional creative strategy and AI-powered innovation.
SANDOR - Direct Response & Growth Strategy Certification by Frank Kern
A SANDOR Certified consultant has the skills needed to increase revenue through leveraging existing assets in a company, as well as expanding profitability by increasing the performance of a businesses sales processes. The entire business cycle from lead generation to lead conversion is covered.
Things I love
🤸 Handstands - I train calisthenics + meditate almost every day, you can see some cool videos on my Instagram.
🌳 Donating trees - I've planted 250 trees in the Amazon jungle with the NGO Saving the Amazon
🎸 Playing guitar - My dad is a guitar teacher and it's one of the reasons I do what I do!
🌍 Traveling the world - I love immersing in new cultures and eating good food with my wife
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Working from Lisbon, Portugal serving clients worldwide.
