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Case Studies & Testimonials
5,414 buyers and $296,808 in sales from COLD audiences in under 90 days
When Darius Lukas started working with us, he already had some proven offers but was struggling to scale. Every time he tried to grow his email list the cost of advertising would be too high, and he also didn't want to take the slow route of growing organically.
We helped Darius create a new entry offer he could sell to cold audiences via Facebook ads, and wrote the copy end to end: ads, sales pages, upsells, email sequences, and backend offers.
In under 90 days, this funnel went from $0 to $300K+ in sales and continued to grow quickly. The process required a lot of testing and conversion rate optimization, which went beyond "testing the color of your Add to Cart button", to really growth-hack things like the audience, the price, the upsells, and the recurring revenue programs in the background.
The result of this work was creating an audience of 5,000+ buyers who know, like, and trust Darius, so he can now sell his membership, courses and high-ticket offers, while sharing his message with the world.
From $0 to $21K in eCommerce sales (then hitting 7 figures in 8 months)
Wouter Akika is the founder of a several ecommerce companies that sell direct-to-consumer products in beauty, skincare, and health. They create physical products in fast-growing markets, and came to us when they wanted to expand from Europe to the United States.
We helped to research what offers could sell well, and wrote the entire copy back to back.
In the first 6 weeks, the funnel went from $0 to $21K in sales. After 8 months, it had already reached 7 figures in sales.
What really moved the needle for this client was focusing on the value ladder. The margins when scaling physical products with paid media can be really low, so we really had to maximize the conversions through the funnel plus the average order value. This allowed them to scale faster, and reinvest the profits into new products.
Fully Funded Kickstarter Campaign in Less than 2 Minutes!
This client came with a niche product they struggled to scale to new audiences. We worked on their messaging, audited the funnel conversions, and wrote new copy. Here are the results they got:
-Launching a new product on Kickstarter that was FULLY FUNDED in the first 2 minutes! We reached 500% of the target sales after 24 hours.
-Being able to pay themselves for the first time since they're in business (their own words). Also, being able to pay for overhead costs and invest in new products without stressing or borrowing money from other places.
-Their Q1 online sales nearly tripled those of Q1 the year prior.
-Feeling more confident and with a clear path to reaching 7 figures.
Note: Since this campaign, we created a second one (with a top marketing agency) and hit the campaign goal in just 44 minutes! Their initial goal was $50K and they achieved a $203K+ launch with 480+ backers!👏
$15,000 in sales over a weekend from a "dead" list
For BuildTX Solutions, an interior design and home remodeling contractor in Dallas, Texas, we ran a Customer Reactivation Sequence that brought $15,000 in sales over a weekend.
They had 300 people on a list they considered “dead” (non-engaged). We used expiring bonuses to book sales calls without hurting their luxury brand.
The combination of an irresistible offer, targeted messages, and conversational outreach resulted in a packed calendar and $15,000 in sales.
Securing a $35,000 grant for an NGO in Colombia
Back in 2020, we created one video using copywriting & persuasion principles which helped an NGO secure a $35,000 grant. It allowed them to renew the equipment of an old hospital in the country side of Colombia - and save hundreds of lives.
This is one of those moments that make it all worth it!
Doubling revenue with a $2,300 ad spend
In 2024 we helped a wellness educator and aromatherapist launch her certification program and generate these results:
-Enroll 12 new students
-Generate $5,000 in sales (2.1x ROAS)
-Reach 200,000 people and over 10,000 clicks
-Expand to new markets and build a repeatable process for launches
Deal flow for mergers & acquisitions (new deals done)
We worked with Christopher Wick, a Texas-based investor, to create "Seller events" across Houston, Austin, San Diego, and Orlando.
We helped Christopher fill the room with six, seven, and eight-figure business owners ready to sell, release equity, and partner for growth.
RESULTS
-5 Seller Receptions
-240 RSVPs
-54 appointments
-$107 million in pipeline equity
-Multiple deals done
More than 250+ companies scaled (new leads, visibility, and sales)
We have worked with some top marketing agencies to achieve results such as these:
-Growing a vegan supplement company from $1.5M to $5M in under a year, who was also included in the Inc 500 list.
-Growing a B2B SaaS company from $260K/month to $403K in 3 months.
-Increasing the recurring revenue of an estate planning firm from $5,000/month to $16,500/month.
-Scaling an eCommerce company from $0.5M to $26M in under a year (true story!)
-Creating an email sequence for World Vision, helping them raise tens of thousands of dollars to provide food and education to children in Chile.
-Writing the copy for a new product that launched in Kickstarter, and was fully funded in the first 2 minutes! We reached 500% of the target sales after 24 hours.
-Dozens of other successful launches & funnels across ecommerce, SaaS, courses/coaching, and professional services (you can see more on this page).
"Santiago has always been an absolute joy to work with.
Santiago is a dedicated, knowledgeable worker and an all-around good person. He has a high capability of following instructions, is self-motivated, and can be counted on to accomplish tasks assigned to him".
Rich Jay, Director of Business Services at Team Dan Lok
"Santiago is one of the best direct response copywriters out there. He has helped the agency and our clients to bring the most out of our copies. He takes his job seriously and always does his research, he has a thorough understanding of the avatars and possible pain points that the customers experience. We are very lucky to have him on our side!"
Deividas Tokaris, Senior E-Commerce Growth Expert at AdKings Agency
"Santiago made us feel things were under control because we knew the quality of his work.
Beyond his strong writing skills, Santiago is very proactive. We have clients in a wide variety of sectors so we praise the fact that he enjoys doing research and he is very good at it.
Usually, he goes beyond and gives more than what is expected."
Alejandra Ávila, CIO at Powgram Marketing
"Santiago was a pleasure to work with. He was very attentive, took the time to understand my vision and cared a lot about making sure I was satisfied with the results. It is clear that Santiago is passionate about being of service and helping business owners grow."
Maria Akopyan, CEO and Divorce Coach
"Santiago has been an asset to the team. He has proven to be the man, who I can rely on and is not afraid to tackle challenges head-on.
I have been impressed with the way Santiago carries out his duties with speed and enthusiasm. During his time with our project, he has shown to be a team player, hard-worker, and completed tasks assigned to him in a timely fashion".
Amelia-Jane Johnston, Project Manager at www.copywriters.com
"Santiago is nothing if not reliable, hard-working, ambitious and always keeps his eyes on the prize.
He's very proactive, and delivers all his work on time, and often with really short turnaround times. It's not unusual to receive a finished brief from him way before the deadline, too.
We are happy with the copy he produces for us. We work with a wide variety of clients, and he takes his time to research and really get to know the brands he works on.
Our clients have shared how much they loved the copy produced by him more than once."
Alina Rätsep, Creative Manager at AdKings Agency
"I love having Santiago on my team, his work is so great! He really gets how to magnetically present an offer."
Charisse Sisou, Copy Chief & Visibility Mentor at Claim Your Message Agency.
"Santiago is the man! We're about to launch a second funnel with him. He already nailed the first. Based on our numbers, with just a few tweaks on our end, this is already set up to be a 7-8 figure business."
Paul Leeds, Ex-Agora Copywriter
IMPORTANT: EARNINGS AND INCOME DISCLAIMER
All testimonials on this page are from real clients. Their results are not typical, nor do they guarantee similar results. Your results may vary based on your skills, experience, motivation, as well as other unforeseen factors.
Working from Lisbon, Portugal serving clients worldwide.
